Analysis on the Application of Public Art Design Installation in Commercial Shopping Center (1/3)

Art + commerce is a new species to break through in the new consumption era. With the success of domestic K11, Qiaofufang Grassland, foreign Siam Discovery in Bangkok and GINZA SIX in Tokyo, the combination of art + commerce has gradually become the core element in the marketing strategy of new commercial brands. In today's competitive environment of experience upgrading, from "new" to update, shopping malls have been trying their best to bring different scene experiences to the "public", and various fashionable, fresh and scarce new ideas and trends have emerged.

What follows is the quietly changing creative form, content and design of interactive installation art layout of shopping mall space. Interactive installation art creativity based on artificial intelligence, virtual reality and interactive experience constantly bring novel and exciting experiences to consumers, make shopping malls more and more interesting, and release attraction and transformation power that should not be underestimated.

Application of Installation Art in Commercial Shopping Center

1. Enhance business influence /

The optimization of commercial space large custom installation art attaches great importance to enhancing commercial influence. Commercial influence can be analyzed from two levels, one is macro level and the other is micro level. On the macro level, a region and its landmark buildings can effectively enhance its external commercial attraction.

2. Enhance artistic appeal

The promotion of artistic appeal can effectively improve the comprehensive design effect of commercial space，installation art works make it show more connotative theme content, arouse the resonance of space insiders, or play other subsidiary roles of space. For example, the installation art of car-themed restaurants may add more elements related to cars, including steering wheel valves, tire seats and so on, on the basis of retaining the dining functions of restaurants. Similar design can highlight the theme of the restaurant, obviously improve the artistry of different links, and enhance the appeal to customers in the restaurant. Artistic appeal can convey a lot of information beyond appearance, which also depends on the design of large installation art. For example, in the bronze statue of sportsmen in large gymnasiums, different people have different understandings of the bronze statue. No matter from the perspective of fighting spirit and team culture, the corresponding artistic infection effect can be obtained and the spatial theme expression can be strengthened.