The Function of Installation Design Art in Window Display

When it comes to window, we usually think of the window of brand clothing stores. Every time we walk in the street or go shopping, we can always be attracted by the products in the window and walk into the store unconsciously. Window is not only an integral part of the overall decoration of the facade, but also the first exhibition hall of the store. It is a comprehensive advertising art form for commodity introduction and publicity, which is mainly based on the commodities sold by our store, skillfully uses scenery and props, decorates the background picture as a foil, and is matched with appropriate lights, colors and text descriptions. Installation art, with its avant-garde and pluralistic style, contains profound artistic appeal and is more integrated into modern window display design. What we want to discuss today is the role of installation art in window display design.

First, the importance of window display design

Window is a window to show brand image, and it is also an important channel to convey the theme of new goods listing and promotion. People's understanding of objective things depends on vision for 70% and hearing for 20%. Window display can mobilize consumers' visual nerves to the maximum extent and achieve the purpose of inducing and guiding consumers to buy.

Good window design is a silent advertisement for clothing brands. Like some international famous brand, window design is always unique, and it directly shapes the perfect brand image for their own brand goods.

Second, the relationship between installation art and exhibition design

Modern installation art means that artists use artistic techniques to transform specific materials and information in a specific time and space to convey certain spiritual themes. Display design means that designers organize and plan certain products by using comprehensive design techniques in a certain environmental space, so as to convey certain information. There is a certain intersection between them, that is, to transmit certain information for the public to accept, pay attention to and think. Therefore, installation art provides a richer artistic expression for modern display design, and modern display design can provide a more popular artistic platform for the expression of installation art. In the environment where there is no obvious boundary between art and design, the combination of the two is an inevitable and win-win result.

Third, the role of installation art in window display design

Installation art is very practical for display and publicity. Any installation is to convey a certain message to organize elements so as to make it a work. However, the realization of this communication process is the opportunity of communication between brand and customers, and it is the most natural output way of brand publicity and promotion. While paying attention to aesthetic creation, window display design must be accurate and powerful in form language, quickly establish brand reputation and image, stimulate people's emotion and mobilize purchase enthusiasm.

The window display space made by installation art is more likely to trigger the viewer's thinking interaction, and further strengthen the impression of the product through the viewer's understanding of the work. Installation art can also fully reflect the changing world, because the static objects in installation art are not absolutely static, and the space environment and society in which they exist are in eternal movement, so their own meanings are constantly changing.

The exhibition place is also in a moving environment, not only the mobile customers are constantly changing, but also the observation angle is constantly changing. The existence installed in the window itself is like a container, which constantly releases and absorbs spiritual content in the movement. This process of communication with people is also a continuous "movement", an effective "movement" to convey the connotation of products. Window display starts from the product itself, and the design revolves around the exhibits, which requires highlighting the central theme of the product. Therefore, the installation art from the central idea and the concept of creation also coincides with the concept of window display design.

This is the end of the discussion on the role of installation art in window display design, and interested partners can exchange and discuss together. MATTEO dedicated to chandelier customization, art sculpture, art wall decoration, space installation design and production; Pay attention to the service concept of original design, precise carving and quality first. Artworks and art installations are widely used in star-rated hotels, senior clubs, commercial spaces, high-end residential places and other public places at home and abroad.