Latest reminder! The lighting industry in 2023 has quietly undergone these changes

Latest reminder! The lighting industry in 2023 has quietly undergone these changes

Nowadays, with the end of the epidemic, changes in consumer aesthetics, changes in purchasing channels, and the rise of landless lighting... all of these are impacting the development of the lighting industry.

How will the lighting industry develop in the future? How should lighting companies transform and upgrade? In this issue, SINUO Lighting invited associations and enterprise representatives from the lighting industry to provide a detailed analysis of the above issues.

△ Wang Xuewei, Founder and Chairman of Vancese

At present, the lighting market has formed a professional and polarized situation. Industry insiders have stated that 2022 is full of crises, but we also need to realize that crises can bring about a turnaround. How to grasp the production of lighting accessories during the extraordinary period

Industry development opportunities undoubtedly pose higher requirements for enterprises to respond to challenges and seek development.

The product line of the lighting industry is too long and there are many categories, and most lighting manufacturers often develop products quickly without forming a system, resulting in the inability of enterprises to grow in size. In the face of this situation, I believe that enterprises should always adhere to their own production

Product line, always create your own style, lay a solid foundation, in order to become bigger and stronger.

Although the lighting industry has developed for many years, it is still an industry with bright prospects, after all, people's lives cannot do without light. In the process of deep reshuffle in the lighting industry, there will definitely be some new changes in the industry and some enterprises will be eliminated

Industry, some people. For enterprises, adhering to doing their professional work well and continuously improving their core competitiveness is the most necessary thing to do in the post pandemic era.

△ Wang Quanzhi, General Manager of Hong Kong Baohui Lighting Group

In the past decade, with the diversification of consumer demand, the development trend of the entire lighting industry has gradually shifted towards specialization and differentiation. Especially in the post pandemic era, the lighting industry has received unprecedented attention and opportunities.

Throughout the entire lighting industry, modern lighting has always been at the forefront of market trends, especially in the light luxury and minimalist styles that are favored by consumers. Firstly, it is driven by market demand due to the shift in home style; Secondly, due to the gradual changes in Chinese consumption habits, more and more lighting companies are choosing to enter the modern lighting industry.

Although the epidemic has not completely ended, lighting companies should still be confident and do a good job in every aspect of research and development, innovation, and product production and management, with the goal of high-quality and high-performance products. They should not adopt low-priced strategies or follow the path of plagiarism and imitation

Lu, in line with the trend of development in the current era, can create truly influential Chinese brands by continuously improving its core competitiveness.

Although market competition is difficult, do not be afraid of challenges and difficulties. Lighting companies should learn to collaborate across borders, strengthen their own strength, open up more market sales channels, and sell their products worldwide.

△ Ni Cheng, Secretary General of China Lighting Sharing Alliance

With the arrival of the intelligent era and the continuous transformation of the mainstream consumer group, the direction of "lighting" and "lighting" products has also undergone very interesting changes. That is, the two directions of "lighting illumination" and "lighting decoration". How to understand it?

In fact, "lighting and illumination" was gradually evolving as early as the arrival of the LED era. Some lighting products, due to the plasticity (shape) of LED light sources replacing lamp caps and fluorescent tubes, have more diverse lighting shapes and gradually added lighting functions. Due to the era of intelligence, young consumers have become the mainstream of consumption, and personalized lighting products are gradually imbued with electronic technology. The art of lighting and lighting technology are integrated.

Lighting decoration "refers to the trend of lighting products towards lighting decoration in terms of manufacturing process and appearance quality. In the past, lighting products only focused on lighting or technology, not on appearance; Nowadays, with the rise of the concept of "no main light", more and more enterprises are engaged in lighting, and homogenization is becoming increasingly severe. Internal technology is no longer the main barrier.

So, how can we differentiate our products? Some companies are starting to put in effort on the appearance, which not only gives lighting products appearance and decoration, but also increases the added value of the products. So, lighting products' lighting decoration will also become a trend or trend starting from 2023.

△ Lei Yuliang, Head of the Offline Business Unit of Oduo Lighting

With the normalization of epidemic prevention and control, I personally believe that the home lighting industry has undergone the following changes:

1. From the perspective of terminal stores, the overall customer traffic of online stores has improved, but the gap in industry strength is constantly widening, and the competition threshold for newcomers is high. At the same time, the traffic of various platforms is being restructured, expanding the dimension of competition; At present, the traditional building materials market has basically lost its natural customer flow, and some local stores without their own diversion ability cannot make profits. Therefore, external customer acquisition has become a necessary condition for the profitability of physical store operations.

From the manufacturing side, on the one hand, taking the production cluster merchants represented by Zhongshan Ancient Town as an example, they face even more difficulties. For example, increased investment return risk, increased difficulty in product launch, decreased customer loyalty, low product profitability, and increased product internal competition;

The brand value of the lighting industry is generally underestimated, especially by industry practitioners themselves. It is difficult for brands in the lighting industry to become famous, mainly because there are few opportunities for enterprises in the industry to make a name for themselves. Famous enterprises are mainly in the manufacturing sector, with average practitioners

Buried in hard work and not reaching consumers, naturally there are fewer so-called "famous brands".

With the increasing efficiency of information dissemination in today's society, it is easy for good companies and products to break through and succeed. The most important thing is that your product can truly shoulder that "good" responsibility!

△ Jiang Linzhen, Brand Manager of Xinteli Lighting

From the perspective of the original design products of Xinteli, it has always been characterized by a minimalist and minimalist style, which is deeply loved by consumers. In addition, the entire series of "rear lighting" products have also been validated by many consumers at nearly 20 exhibitions in 2021, and Xinteli can be said to be undoubtedly leading the industry trend.

At the same time, Xinteli maintains 2-3 new product releases every year, bringing the latest original designs and more new products that meet consumer needs to the market. In the future, Xinteli will even maintain a higher frequency of new product updates.

▲ Xinteli rear lighting meets consumers' physiological and psychological needs for light.

The development of the lighting industry relies on the joint efforts of colleagues in the business sector. The following three points are the directions for future lighting companies to work together:

1. To build the core competitiveness of an enterprise, its core cannot be separated from the ability of original design and production manufacturing;

2. Always meet the physiological and psychological needs of consumers for light, starting from their needs for healthy light;

3. The layout of channels and marketing, where consumers appear, enterprises should be located. In addition to traditional offline stores and traditional e-commerce, emerging consumption paths are also worth paying attention to, such as recent new media marketing, which may be a breakthrough point for many enterprises.