Analysis on the Application of Public Art Design Installation in Commercial Shopping Center (3/3)

Application Principle of Installation Art in Commercial Shopping Center

1. Highlight the theme

The application of installation art in commercial space design should pay attention to the prominence of theme, especially in large commercial space. For example, large shopping centers, with rich and diverse display elements, can easily make users feel tired, reduce the possibility of transactions, and also affect the artistry of space design. Clear cultural positioning should be carried out in different areas, and then based on the existing positioning results, research and application of installation art should be carried out. Assuming that the shopping center has three stalls of consumption: high, medium and low, The consumer price can be directly used as the distinguishing standard, and three areas, namely "high-grade area" (high-price products), "mid-grade area" (medium-price products) and "low-grade area" (low-price products), can be positioned, and several areas with dense passenger flow can be selected for large custom installation art, highlighting different regional themes and improving space design effect.

2. Local system

In commercial space design, the basic principle of the application of installation art is to adapt to local conditions. The so-called adapting to local conditions means giving priority to the characteristics of commercial space, emphasizing the connotation and theme of space culture with installation art, serving the expression of space theme, and avoiding a presumptuous guest usurps the host's role. For example, when designing installation art in the lobby of a shopping mall, the main functions of the shopping mall should be considered by art installation custom factory. For a shopping mall with clothing and clothes as its core, installation art should emphasize the relevance with life, and avoid introducing too many elements outside life, which will lead to conflicts in cultural expression. In addition, local conditions also emphasize the full use of existing elements in space. The commercial exhibition hall with musical instruments as its core can make effective use of all kinds of exhibits, display and place them in an orderly and hierarchical manner, and ensure the exhibition and expression effect.

3. Harmony and unity

The application of large custom installation art project essentially emphasizes the fit with commercial space, and the design results and regions of different installation art should also be organically related to realize the harmony and unity within the region. Differences are allowed in culture and theme, but they cannot break through the basic constraint framework of commercial space. Such as large comprehensive shopping malls, the cultural themes and connotations tried to be displayed in different regions are quite different, On the basis of installation design in different regions, emphasize the unity of the whole, each floor adopts a similar overall decorative style, with simple plain color and white as the main colors of ground and wall. On this basis, different shops and regions carry out differentiated installation art design and expression according to their own characteristics, and introduce installation art elements such as simple Europe and retro to show their own characteristics, enriching the cultural expression of shopping malls, because the basic decoration styles are the same, and realizing the overall harmony and unity of the region.