Analysis on the Application of Public Art Design Installation in Commercial Shopping Center (2/3)

Application of Installation Art in Commercial Shopping Center

1. Hyperbole

Hyperbole includes whole hyperbole and partial hyperbole. The former is generally used outside commercial space, while the latter is used inside commercial space. The application of hyperbole emphasizes the expression of special elements, and the cultural connotation of space can be extended and strengthened. For example, railway stations and subway stations in some areas retain the basic functions of the stations in design, and at the same time, exaggerated installation art design is carried out on the appearance. The appearance space resembles a locomotive, which effectively improves the space utilization and display effect. Interior space design as the focus, Emphasis is placed on the exaggerated use of limited elements, such as the design of waiting room. Based on ensuring the functions of waiting hall and waiting area, the installation art modeling design is carried out by simulating the characteristics of seats in vehicles, and elements such as travel and famous scenic spots are introduced to assist, so as to create a travel environment, and improve the spatial expression effect and cultural richness by means of exaggeration.

The use of hyperbole pays more attention to the fit of the theme of commercial space, including station and travel, shopping mall and shopping, gymnasium and sports, etc.

2. Moving scenery method

Moving scenery is the most common method in modern architectural design and commercial space design, which refers to moving scenes and landscapes with special cultural connotations to one or more places in commercial space, and directly improving the effect of cultural expression by using the existing cognition of the audience. The method of moving scenery can also play other roles, including optimizing the visual expression of space, creating environment and so on. In order to avoid the feeling of emptiness, large-scale commercial space will be designed in a wider area. Symmetrical benches and three-dimensional decorative elements of different colors can be selected to try to form a high-low wrong feeling with the ground and surrounding areas, as well as color, light and shade contrast, so as to enhance the three-dimensional sense of space. The design can be continuously moved to other similar areas, maintaining the harmony and unity of installation artwork. When trying to create an environment, we should pay attention to selecting suitable landscapes and give prominence to them.

3. Substitution method

Substitution means that some elements are replaced by other elements, which is more common for the repeated display of special elements. For example, the corridors and corners of shopping centers were not decorated originally. In order to enhance the application of installation art design scheme and the design effect of commercial space, green plants or well-known imitation artworks, including paintings and statues, can be placed at the corners of all crowded areas to replace the original undecorated layout.

The application of substitution method attaches importance to the internal relationship between the substituted elements and the replaced elements, that is, there must be correlation between the two expressions, and the direct goal is to strengthen the expression effect of design. With the help of installation art elements such as imitation works of art or plants to replace the space area, it is a typical "easy to have". The cultural connotation and space design effect of the shopping center itself have been strengthened, and the open space has obtained the constraint boundary with superb artistic value, which is more in line with its commercial atmosphere. The replacement principle of strong and weak is similar to this, and the typical design is partial prominence. For example, an open-air commercial plaza has designed several benches in the central position before, which improves the functionality of commercial space. After renovation, the bench is preserved, and at the same time, a number of flower beds are added on the back side of the long chair to place flowers, which can enhance the beautification effect of space design and strengthen the artistic function of installation, which belongs to the performance of "being strong (expressing) and being weak (expressing)". The application of substitution method also needs to pay attention to the connection with the theme. Custom installation art project and related elements should try to replace and exaggerate under the principle of moderation and appropriateness.